Don't Gamble On Your Ads

Remember that time Mike Tyson lost...

…to a YouTuber.

The funny thing is… a friend of mine lost too.

Because he put money on Mike.

I should have known because every single time this guy gambles on anything… he loses!

Doesn’t matter what the odds are, doesn't matter what the event is.

Could be sports, could be crypto - if the guy puts money on ANYTHING you should bet the opposite way...

Guaranteed money.

But I don’t gamble.

It’s one of the things that I really like about running ads for clients and my own business.

There’s no gambling involved.

But most people don't treat it that way...

Most people just throw random stuff against the wall and then try to read mysterious wall patterns. Then they tell themselves a "story" about why it didn't work and make decisions based on that.

This is not the way.

If you’re professional you handle it methodically:

• Test something out.

• See the result.

• Make sure you reach statistical significance.

• Make a decision.

• Run a new test.

I’m aware that sounds ultra-mega-super-boring.

Especially that bit about: "statistical significance..."

But it’s actually quite fun getting this stuff to work, even if it sure doesn’t sound like it.

One more pro-tip: if you’re talking to someone for the first time ever, don’t start talking about statistical significance, standard deviations or ad campaign structures.

Contrary to popular belief… most people don’t find this stuff riveting.

Anyway!

I’ll let you know when my friend places another bet so you can put money on the other side...

Talk soon,

Pritesh Chauhan

P.S. If you want us to go over your ad account to make sure you’re not gambling but instead - just like the house, you always win - let us know by clicking here!