One of the easiest ways to beat any ad. Doesn't cost money. And you can implement it almost immediately. Check it out!

How doing less... can actually help you get more done!

“We sell… or else.” David Ogilvy said that. He built the biggest advertising agency on the planet. The man had a philosophy about ads....

What’s the first thing you do in the morning? And let’s be real here: I’m not talking about the influencer morning ritual. You wake up,...

A few days ago I realised something. Thought it over. Did the math. Triple checked the numbers. I’m now sure of it. Traditional...

Yes, I just used that Dire Straits lyric as a subject line. I know, my creativity knows no bounds. Sometimes it scares even me....

Remember that time Mike Tyson lost... …to a YouTuber. The funny thing is… a friend of mine lost too. Because he put money on Mike. I...

Almost every business out there gets one thing wrong about Meta ads. So many business owners tell me: "Meta ads don’t work, we've tried...

Hey... Weird thought: Your perfect customer is scrolling through social media right now. Right. Now. Probably on Instagram or Facebook....

Hey! Don’t know if you’ve had a chance to go through our Meta Ads guide.  If you haven’t, I guarantee it’s well worth your time. I’ve...

It’s Monday morning. It’s you vs your inbox. Aaaaand… the inbox wins.  Again. New leads? Nada. Your budget? Disappearing faster than the...

So you’ve put up your ad. Congrats! Now what? You’re confident it’s going to perform but then the results come in and… it’s...

Imagine an alternate universe where you’re actually a chiropractor. You need more clients so you come up with the following ad: Does Your...

Every time you scroll through your news feed, Google something, browse Facebook, or just walk past some bookshelves, it’s always the...

If you’re running Meta Ads and aren’t getting any sales, you’re facing two major problems: You’re wasting money. You’re developing the...

The vast majority of headlines in real estate ads are boring, generic, repetitive and ultimately pointless. They’re the first thing...

If you’re doing any sort of marketing but struggling to get new clients, I can almost guarantee it’s because of this one thing. It’s not...

Ever scrolled past a headline and thought: “ Nah, I’ll pass” ? Happens all the time. But what if your  headline is the one people scroll...

If you’ve ever felt your eyes glaze over halfway through a long-winded sales pitch, you’re not alone… This happens allllllllllll the...

Let’s talk about a risky move I see time and time again. It’s easy to see why businesses fall into this trap. Once you start to strike...