How To Fish For Customers For Your Business Right Now…

I’ve got two important marketing principles that I’m going to talk about.

Most small businesses don’t fully realise these.

And it’ll probably take them another 10 years to catch up.

So if you see this in 2030, this will still work - and you’ll still be early to the party.

Let’s dive right in…

An Unfair Advantage

Let’s say you sell botox treatments.

You know, you squirt things into people’s faces to make them look prettier.

There’s obviously plenty of people who want this service, so there’s a solid market for it.

You charge around £500 for the botox treatment, and your customer comes back every four to six months.

Social media gives you an unfair advantage when it comes to selling your product.

You can very easily run an ad saying something like:

Want To Get Rid Of Fine Lines And Wrinkles?

• Come see our expert dermatologists.

• They provide the best Botox treatments in the area.

• Our clinicians have over 14 years of experience.

• Consultation and treatments usually go for £600.

• But why not take advantage of our pre-summer special offer?

For One Week Only The Full Treatment Package Is £500.

Book Now!

And Voila! Your ad is up and running.

But it doesn’t stop there.

With the targeting power of Facebook and Instagram, you can laser-focus this ad to your key demographic.

Instead of wasting ad budget on people who would never use your service, you can hone in on:

• Women aged 25 - 55.

• Who live in your local area.

• And have shown an interest in skincare and beauty procedures before.

This Is Most People’s Understanding Of Marketing

One-Step Lead Generation.

It’s like spearfishing for immediate customers.

It aims to convert prospects in a single interaction.

When done right, it’s efficient, easy to implement and a straightforward marketing approach that will save you a whole load on advertising costs. 

Not only can it get you quick responses, but you can very easily monitor your ad campaign and make changes when necessary.

The Part You’re Missing…

Let’s take the above botox example again.

When you start running ads like this, there's only going to be a certain percentage of women who will be interested in your service.

The vast majority won’t even bat an eyelid.

And this can be for a number of reasons:

• Some women will already have had botox and are not ready for their next treatment.

• Some will never be interested in getting botox ever.

• Some may not even know what botox is at all.

• And some women will be interested, but for whatever reason are not ready to buy just yet.

This is normal and will always be the case.

One-step advertising is how most businesses market, and as such is full of competition.

But the main issue with one-step lead generation is that it only works for people who are ready to buy right now.

Our next article will look at the second principle and how you can cast your marketing net even wider to grab all those customers who:

• Don’t know about your product.

• Are interested but not ready to buy just yet.

• As well as how to steal away those customers from your competitors…

Talk soon,

Pritesh Chauhan.

P.S. Read part two of this article here.