Hey! Don’t know if you’ve had a chance to go through our Meta Ads guide.  If you haven’t, I guarantee it’s well worth your time. I’ve...

It’s Monday morning. It’s you vs your inbox. Aaaaand… the inbox wins.  Again. New leads? Nada. Your budget? Disappearing faster than the...

So you’ve put up your ad. Congrats! Now what? You’re confident it’s going to perform but then the results come in and… it’s...

Imagine an alternate universe where you’re actually a chiropractor. You need more clients so you come up with the following ad: Does Your...

If you want to convert more leads and more sales - THIS will work: Your landing page is like a digital salesperson. But here’s the...

Imagine a world where you could clone your perfect customer. They all love your service or product, and they keep coming to you for it...

If you’ve ever felt your eyes glaze over halfway through a long-winded sales pitch, you’re not alone… This happens allllllllllll the...

Let’s talk about a risky move I see time and time again. It’s easy to see why businesses fall into this trap. Once you start to strike...

There’s a story about legendary copywriter Gary Halbert, who once asked a room of aspiring writers:  “Imagine you’re opening a hamburger...

You know how many ways Amazon uses to get customers? A BAJILLION… They get customers from EVERYWHERE. From Google, Facebook, Instagram,...

I’ve got two  important marketing principles that I’m going to talk about. Most small businesses don’t fully realise these. And it’ll...

There’s a mistake that almost every business owner makes. Not identifying this problem makes their marketing way less effective, and way...

Every ad needs to have a reason. Now, I love talking about the meaning to life as much as the next person... But in this case I’m not...

There’s an analogy used in the business world that mirrors Darwin’s theory of evolution. In the world of advertising, this idea rings...

Today, we’re diving deep into a topic crucial for anyone running ads on Facebook: How to lower your CPM.  Now, if you’re scratching your...

Let’s talk about a vital business lesson I learnt a long time ago. A lesson often missing in conversations I have with business owners...

When marketing your business, there's one thing you need to keep in mind for it to have the highest return on investment possible. Not...

Few things are as annoying as a salesperson trying to sell you something you don’t want, don’t need and don’t even care for. Don’t get me...

Are you ignoring your perfect customer without even realising it? Sounds like a weird question, I know. But it’s really not. Because I...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...