3 Simple Tricks To Get Your Business More Referrals

Imagine a world where you could clone your perfect customer. They all love your service or product, and they keep coming to you for it again… and again… and again. It’d be amazing, right? The thing is… it’s kind of already happening. 

Because every single business owner I talk to gets customers via word of mouth. And you probably do as well.

Referred customers are really valuable because:

- They have less skepticism about your offer

- They don’t complain about price

- They’re more receptive to your service

- And are more easily sold to and satisfied

But most businesses take referrals for granted. Whenever I ask a business owner what they do to get more referrals, the room usually goes quiet.

If you’re looking to get more of these super valuable customers then this is for you!

How Many Referrals Should You Get?

There’s a guy named Joe Girard who’s featured in the Guinness Book Of Records.

Not for having the longest moustache in the world or for balancing 88 spoons on his body… But instead for being “The World’s Greatest Salesman”.

He was known for his “Rule of 52” claiming that a single customer has the potential to refer you to 52 others.

And this was before social media.

What if we knocked 20 off this number. Are you getting 32 referrals per customer? Probably not.

The average business gets anywhere between 1 to 3. So according to our friend Joe, there’s a lot of room for improvement.

Get More Referrals With The EAR Method

You don’t need to bite off your customer’s ear if they don’t refer your business to their friends and family. That’s Mike Tyson’s job.

Instead, dramatically increase your referrals with the following 3 tips:

E - Earn Them

You have to earn your referrals.

If customers only get the bare minimum you’re not going to get very many referrals. A mildly satisfied customer does NOT refer abundantly. So make sure your customers are AMAZED by your service.

If you get this right, they’ll bring you more customers than you can shake your card machine at.

Do some creative thinking and see how you can deliver more value to your customers. Maybe you send them a free gift. Maybe you check in with your client after a few days to see how they like your stuff. Find what works for you.

A - Ask

90% of the time simply asking for a referral will get you most of the way there.

But don’t overcomplicate this. You don’t need to snake-charm your customer just to get a referral. Try this instead:

• Offer prizes or discounts to incentivise referrals.

• Host events at your business and tell your customers to invite their friends.

• Or simply… ask them to refer you.

R - Recognise And Reward

You wouldn’t reward your dog if it just peed all over the carpet. But you do reward it when it behaves.

Why? Because you recognise and reward certain behaviours to encourage more of the same.

And this also goes for getting referrals.

Call your customer with thanks or send them a box of chocolates. Your customers will be more likely to refer you again if it also benefits them.

Give these tips a try and see the difference it makes to your business.

Talk soon,

Pritesh Chauhan

P.S. Want me to come up with the ultimate referral strategy for your business? Get in touch with us today by filling out the form below: pkcmarketing.co.uk/free-marketing-analysis