One Simple Trick To Spot Hidden Opportunities For Your Business

There’s a story about legendary copywriter Gary Halbert, who once asked a room of aspiring writers: 

“Imagine you’re opening a hamburger stand on the beach - what would you need most to succeed?” 

The answers included: 

- “quality meat” 

- “a great location” 

- “a secret sauce!”

Halbert replied, “You missed the most important thing - A STARVING CROWD!”

Your job is to find the “starving crowd” who can’t live without what you have to offer.

Now this article isn’t a motivational speech because if I were in your shoes I’d probably say:

“Yeah buddy, great to know, but this doesn’t help me. How do I find hungry people for my business?”

And that’s what I’m going to show you in the next few minutes.

How To Turn On Your Starving Crowd Radar

Here’s a solid exercise:

Whenever you go somewhere, look at the businesses around you and ask yourself: 

“How would they benefit from my product or service?”

Why should you care? 

Because unfortunately, this is not a step-by-step process.

It’s like a fighter training to improve his reflexes; the more you spar, the greater your reflexes become over time.

If you walk through life always aware and always asking yourself; “How could this business benefit from me?” you force the powerful grey matter in your skull to train and come up with creative answers every single day.

You’ll see opportunities people are missing out on - opportunities you never thought existed. You’ll become aware of situations where you can step in and add value.

Always observe what other businesses are doing. How are they making money? What problems are they solving? Where are they advertising? What does their website look like?

When you turn on your hungry crowd radar you’ll see opportunities everywhere...

Don’t Make This Mistake Too Late

Finding a hungry crowd isn’t the final step.

Many businesses cater to audiences or niches that waste their time or aren’t worth the effort.

When you spot an opportunity, your second step should be to qualify it and figure out:

- Is there enough demand in this industry or niche? 

- Can I add value to it? 

- Can they afford to pay me? 

- Does it even make sense to work together?

There's no point trying to sell ice to Eskimos.

Get your brain working: What am I trying to sell? Who would need that? And how do I reach these people?

It's the best way to develop a natural business instinct - always be aware of what’s going on and where money is flowing around you.

If you do that, finding a hungry market becomes remarkably easy.

Talk soon,

Pritesh Chauhan

P.S. Curious about the hungry market I would find for your business? Do this:

Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form:

pkcmarketing.co.uk/free-marketing-analysis