Let’s play a simple game. I’ll give you a subject, and you tell me the first thing that pops to mind. Elegant Watches. Expensive...

Imagine this: You’re shopping online for a pair of trainers. You browse through a few options, maybe even add a pair to your cart.  But...

Ever had the experience where a product just keeps chasing you around the internet? You check out a certain type of lawnmower or power...

You know how many ways Amazon uses to get customers? A BAJILLION… They get customers from EVERYWHERE. From Google, Facebook, Instagram,...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

When I first started using Meta ads, reaching large numbers of people made me think I was doing a great job. Big numbers easily swayed...

Here’s something I discovered after studying the marketing game for a long, long time. Most ads absolutely suck at getting clients. Some...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them in a while right? We don’t say: “Hey,...

I’ve got two  important marketing principles that I’m going to talk about. Most small businesses don’t fully realise these. And it’ll...

There’s a mistake that almost every business owner makes. Not identifying this problem makes their marketing way less effective, and way...

Every ad needs to have a reason. Now, I love talking about the meaning to life as much as the next person... But in this case I’m not...

There’s an analogy used in the business world that mirrors Darwin’s theory of evolution. In the world of advertising, this idea rings...

Today, we’re diving deep into a topic crucial for anyone running ads on Facebook: How to lower your CPM.  Now, if you’re scratching your...

Let’s talk about a vital business lesson I learnt a long time ago. A lesson often missing in conversations I have with business owners...

When marketing your business, there's one thing you need to keep in mind for it to have the highest return on investment possible. Not...

Are you ignoring your perfect customer without even realising it? Sounds like a weird question, I know. But it’s really not. Because I...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...