The Secret Sauce For Turning “Maybe Later” Into “Take My Money!”

Imagine this: You’re shopping online for a pair of trainers. You browse through a few options, maybe even add a pair to your cart. 

But then - life happens. You get a call, or maybe your cat decides now is the perfect time to sit on your keyboard. You close the tab and move on, trainers forgotten…

But wait! 

The next day, you scroll through Instagram and there they are - those exact same trainers, practically begging you to buy them. 

Are they following you around? 

Creepy? Maybe. Effective? Absolutely.

Welcome to the world of retargeting, where your lost prospects don’t have to stay lost forever!

Why Retargeting Is So Much More Than Digital Stalking

We’ve all been there. Those ads that just won’t quit. 

They’re like that clingy ex that keeps texting, even after you’ve made it clear you’ve moved on. 

That’s bad retargeting. 

But here’s the thing: retargeting doesn’t have to be annoying. 

In fact, when done right, it’s the secret sauce that turns “maybe later” into “take my money NOW!”

So how do you make retargeting work without creeping people out?

The Correct Way To Retarget (And Actually Make Money)

Retargeting isn’t about flashing the same ad over and over again until your prospects give in out of sheer exhaustion. It’s about meeting them where they are in their customer journey and giving them the nudge they need to move forward.

Think about it like this:

- Stage 1: Awareness - Your prospect realises they have a problem (like needing new trainers).

- Stage 2: Consideration - They start looking for solutions to their problem (comparing brands, styles, prices etc).

- Stage 3: Decision - They pick a solution and (ideally) buy from you.

If your ads show up at Stage 3, you’re just another option in a sea of options. 

But if you start engaging at Stage 2, showing up with helpful info and reviews, or maybe even a discount, you suddenly become the new frontrunner. 

You’re the brand that “gets them.” And people love to buy from brands they feel connected to.

The Secret Sauce: Tailored Messages Every Step Of The Way

The magic of retargeting is in personalisation. 

Instead of bombarding your audience with the same tired message, why not mix it up?

Maybe start with an ad that offers a free guide on choosing the right trainers for their situation. Follow up with another ad showcasing customer testimonials. Then seal the deal with a limited-time discount on the exact pair they were eyeing up.

This way, you’re not just advertising - you’re actually adding value. 

And people love value.

Talk soon,

Pritesh Chauhan

P.S. Curious about how you can use retargeting to boost your sales? 

Let’s chat! Our agency can help craft a strategy that’s as unique as your business. No strings attached, just solid advice. 

If you like what you hear, we can work together. If not, no worries - no hard feelings, no hard sells.

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