The Key To Dominating Your Market: Mastering The Art Of The Perfect CTA

Updated: Nov 18, 2024

Let’s play a simple game.

I’ll give you a subject, and you tell me the first thing that pops to mind.

Now if you’re anything like me there’s a good chance you thought: Rolex, iPhone and…Netflix!

That’s because these guys have achieved Top Of Mind Awareness.

And this works in every market. Think of a subject and something is at the top of the pile.

This is exactly what you want to achieve with the product or service you sell. Be the first solution that pops up in your customers’ minds.

The Three Letters That Turbocharged My Client’s Business

Earlier this year I had the pleasure of working with a fitness influencer. She had a problem that many influencers struggle with.

Thousands of followers but not that many sales.

And it’s not like the gal didn’t put in any effort.

She was running ads all over the internet. Meta, Google, YouTube - Everywhere.

Her content was really good too, better than most others in her niche. But they were making way more sales than she was.

What was going wrong then?

The answer is that she lacked a genuine connection with her audience.

And there’s a simple solution for that: use a CTA!

How A Simple CTA Can Dominate Your Market

CTA stands for Call To Action. And it’s the best way to build top of mind awareness for your product.

Of course, you could run ads everywhere like my friend did. Or you could put your product on the biggest billboards across your city.

And that may help, but only so much.

However, if you use a solid CTA you are guaranteed to skyrocket your sales.

And it’s really not that hard.

Just add something like this at the end of your ad:

“Click here to schedule your free consultation and start doing X today” or “Download your free guide here that’ll help you with Y”.

Anything that will make them take action and get in touch with your business.

Here are my three rules for creating a perfect CTA:

1) Make It Quick: Choose an action they can complete in seconds.

2) Keep It Simple: Have one clear action to make it ultra-easy to say yes.

3) Offer Value: Ensure the CTA provides a clear benefit to them.

Follow these rules and watch your bank account digits grow.

The Hidden Power Of A CTA

Classic ads have one goal. Attract customers who are ready to buy NOW.

But what about those customers who “want to think about it?”

Your standard ad won’t get these guys to buy. Usually, they just forget about your product the second they scroll to the next Instagram reel.

That’s why a CTA is so special.

Tell your prospect to subscribe to your email newsletter and BOOM! They now see your content every day.

Your products infect their mind. Eventually after a few weeks, months or maybe even years they’ll come back to buy from you.

The best part is: it doesn’t cost anything, but it pays off big time.

Want to know how we would use CTAs in your business? Do this:

Contact our agency today. If we’re a good match, I’ll personally review your marketing, create a strategy and discuss it with you in-depth on a call.

No cost, no pressure. If you’re interested in working together we’ll go through the next few steps. If not, that’s fine too.

Interested? Fill out the form in the link below:

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