There’s a story about legendary copywriter Gary Halbert, who once asked a room of aspiring writers:  “Imagine you’re opening a hamburger...

In this article series we’re covering better writing and how to get your customers glued to their screen while they devour your...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out yet, it’s here:...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Ever had the experience where a product just keeps chasing you around the internet? You check out a certain type of lawnmower or power...

You know how many ways Amazon uses to get customers? A BAJILLION… They get customers from EVERYWHERE. From Google, Facebook, Instagram,...

Once upon a time, in a galaxy far, far away, I knew a guy that ran an ad account for a real estate business. It was doing very well. He...

Plenty of brands and companies have top of mind awareness.  Think about cola and what brand comes to mind?  Think about search engines...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Businesses you probably want...

When I first started using Meta ads, reaching large numbers of people made me think I was doing a great job. Big numbers easily swayed...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of its friends along...

Here’s something I discovered after studying the marketing game for a long, long time. Most ads absolutely suck at getting clients. Some...

Quick question: Who’s your ideal customer? A lot of business owners answer that question with a variation of: “Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them in a while right? We don’t say: “Hey,...

When it comes to marketing, what works for big brands differs completely to what will work for every other type of business out there....

Remember seeing a Rubik’s Cube for the first time? If you’re anything like me; you scrambled it up, gave it a solid 10-15 minutes of...

Well, you’re probably not going to be able to sell a Snickers bar to someone with a nut allergy… But I’ll tell you THE BEST WAY  to sell...

I could write you the perfect ad. Drive dozens of leads to your door. Make the messaging on your website flawless . Come up with a...

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double-take test”. Pretend...