Why “Spray And Pray” Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of its friends along with it.

It can be scarier than a getting prostate exam from Edward Scissorhands.

So let’s fix that and start with the first and biggest reason why ads fail…

Stop Blasting Your Message Out To Anyone With A Pulse

Before anyone’s going to shell out their hard-earned dough for what you’re selling, you need to make them sit up and pay attention. 

And the cold, hard truth is; most businesses are as boring as watching grass grow.

But here’s the thing: even if you're selling the most boring product in the world, the RIGHT customer is going to be alllllllllllll over it like a raccoon jumping into a trash container.

The key is figuring out who those people are and speaking directly to them.

Forget The Masses - Zero In On Your Dream Buyer

Instead of playing the numbers game and hoping you’ll eventually stumble across a few decent prospects, you need to get surgical. 

Meticulous. 

Precise.

Dig deep and figure out EXACTLY who your perfect customer is.

What keeps them up at night? What secret desires are they hiding from their spouse? 

Once you know what makes them tick, you can craft an offer that’ll have them whipping out their wallets faster than you can say: “TAKE MY MONEY!”.

Turn Dull As Dishwater Products Into A Must Have Marvel

Now, I know what you’re thinking: 

“But my product is as exciting as a root canal! How the hell am I supposed to spruce that up?”

You have to find the angle that’ll make your ideal customer’s ears perk up. Highlight the hidden benefits, tap into their emotions, make them feel like their life won't be complete without your gadget.

When you’re laser-focused on your dream buyer, you don't need to carpet-bomb the whole damn internet with your ads. 

You can get your message in front of the EXACT right people, without blowing your whole budget on time-wasters and window-shoppers.

So quit messing around with spray-and-pray marketing and start getting intimate with the customers who are practically BEGGING to throw cash at you. 

Trust me, your ROI will thank you.