If you’ve ever struggled to put together an ad that drives sales, I know exactly how you feel. I’ve tried everything; from listening to...

There’s a somewhat cliché quote attributed to Abraham Lincoln. No idea if he really said it or not, but let’s pretend: “Give me six hours...

Last article we talked about ads that attract customers who are ready to buy right now: pkcmarketing.co.uk/post/how-to-spearfish-customer...

I’ve got two  important marketing principles that I’m going to talk about. Most small businesses don’t fully realise these. And it’ll...

A long time ago (in 2010), there was an ad that broke all kinds of records. The   New York Daily News and People magazine gave it rave...

There’s a mistake that almost every business owner makes. Not identifying this problem makes their marketing way less effective, and way...

Every ad needs to have a reason. Now, I love talking about the meaning to life as much as the next person... But in this case I’m not...

There’s an analogy used in the business world that mirrors Darwin’s theory of evolution. In the world of advertising, this idea rings...

Today, we’re diving deep into a topic crucial for anyone running ads on Facebook: How to lower your CPM.  Now, if you’re scratching your...

Let’s talk about a vital business lesson I learnt a long time ago. A lesson often missing in conversations I have with business owners...

When marketing your business, there's one thing you need to keep in mind for it to have the highest return on investment possible. Not...

Few things are as annoying as a salesperson trying to sell you something you don’t want, don’t need and don’t even care for. Don’t get me...

Are you ignoring your perfect customer without even realising it? Sounds like a weird question, I know. But it’s really not. Because I...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...